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What Makes a Successful Website?
Clearly Defined Goals
A website can only generate traffic, leads, and sales when we deliver what our target audience wants. This is why defining your goals for your website is so important.
If your goals don’t align with the website, then you won’t be able to deliver what your target audience wants which will result in no leads and sales.
It’s painful to invest time and money into a website only to learn that no one wants or understands why they should buy from you.
Earning the Trust of your Audience
Know your audience and what motivates them. Be clear and transparent in what you offer and what action you want your audience to take.
Make sure your website connects with your audience emotionally and has the credibility needed to earn trust and gain them as a customer.
Visitors want to know who they are doing business with and not that you’re just another website in the space.
Put names, names, pictures, or a story on your website to state what you are about. Customers care about your intentions.
Differentiating Yourself
Differentiation from your competitors is key.
On your website, use a customized design with colors, images, and styles tailored to your brand so you stand out.
This goes along with earning trust from your visitors. When you tell your story and create information on price, quality, service, etc. you will stand out from the rest of websites selling the same products or services.
Focusing on Website Usability & User Experience
Make it easy for your website visitors to get to the content they want.
If you have products or services, make sure that users can get to the desired page with the fewest clicks possible.
In addition to having an intuitive main menu navigation which is optimized for desktops and all modern mobile devices, think about the placement of your call-to-action buttons, search box, etc so visitors can easily get to your popular content. Don’t make them click more than absolutely necessary.
Remembering the Fundamentals of SEO
This seems like a basic thing, but don’t forget about SEO. Understand how search engines crawl and index your content and ensure you have the basic on-page factors optimized.
SEO also has many technical aspects that go beyond on-page optimization so you must ensure that your website can be crawled and indexed.
Always keep SEO in mind, with your website whether adding a new feature, writing content, or changing your site navigation.
Learning from your Analytics
You must go beyond just installing Google Analytics and connecting Google Search Console on your website.
You need information on website demographics, top content, and more. This requires that you set up some reports and alerts so you have know what is working and what isn’t. You can then adjust or fix errors immediately rather than reacting when it is too late.
Listen & Learn Continuously
Don’t let your website be a static place. Listen to your target audience and learn.
You can do this through social media, customer service channels, website analytics, or any communications that you have with your website visitors and customers.
Be active in seeking feedback and ways to improve so your website is truly the asset that it is meant to be to grow and evolve with you and your business.
Affordable WordPress Website services that will help your business generate more leads, more sales, and more revenue.